Gaggenau Showroom Chengdu

Chengdu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Innenarchitekten
1zu33
Standort
Chengdu
Jahr
2018

Einszu33 can announce the opening of a brand-new flagship showroom in Chengdu, Mainland China. Gaggenau Chengdu boasts a brand exhibition and product display area, dining-in concept and a wine room. Sitting at just over 530 square meters, it is almost double the size of any other Gaggenau showroom in the world.

In keeping with a series of firsts for Gaggenau, the Chengdu showroom will also be the first brand experience space to implement a ‘dining in’ concept. One side of the showroom is dedicated to an area similar to a traditional restaurant, seating up to 36 guests, whilst oppositely located is a professional chefs’ prep room and an intimate private dining area; enabling the chef to carry out focused demonstrations of culinary culture.

Drawing inspiration from the same building typology historically found in ancient Chinese homes, einszu33 included a contemporary take on a Siheyuan as part of the showroom layout: a courtyard surrounded by buildings on all four sides, known to symbolize wealth and prosperity. To further complement this tradition, Black Forest trees were included as part of the elegant courtyard construct, to pay homage to the brand’s German heritage dating back to 1683.

Further embracing Chinese architectural customs, bamboo was utilized as part of the ceiling design throughout the entire showroom. Bamboo was a carefully considered aspect of the overall interior due to its Chinese origin, prosperous growth and close affinity with the nation’s national treasure, the Panda Bear.

Included within the showroom’s layout is a lifestyle area, where the design concept and approach have been stripped back to reveal a pure, clean aesthetic, often reflected in the product design of Gaggenau appliances. This approach has been carried through to the wine room, which houses a selection of fine wine bottles, encased and beautifully displayed, in Gaggenau Vario wine climate cabinets.

Dazugehörige Projekte

  • Promenade Favorita, Lugano TI
    mavo gmbh
  • Garten Höhenweg St.Gallen
    mavo gmbh
  • Sagiareal, Greppen LU
    mavo gmbh
  • Progressiver Reinraumausbau
    Lindner Group
  • Büro Allmendstrasse
    BFB Architekten AG

Magazin

Andere Projekte von 1zu33

Engel & Völkers Headquarters Hamburg
Hamburg, Deutschland
hansgrohe/Axor ISH 2019
Frankfurt, Deutschland
Gaggenau Showroom Chicago
Chicago, USA
Occhio Messestand Light+Building 2018
Frankfurt, Deutschland
Occhio Flagship Store Brienner Quartier
München, Deutschland