MAD Office, Beijing, China
MAD is a Beijing-based architecture design office dedicated to creating innovative projects. The firm combines sophisticated design philosophy with advanced technology in addressing and furthering issues in contemporary architecture and urbanity.
The firm has been the recipient of numerous awards including the 2006 Architectural League of New York's Young Architects Forum Award.
MAD's ongoing projects include: the international competition winning Absolute Tower in Toronto, Canada; The Tianjin Sinosteel International Plaza, a 320M tall tower in Tianjin, China; the Mongolian Museum in Inner Mongolia, China, and a private villa in Copenhagen, Denmark.
The firm has also won numerous international design competitions, including: the 2006 Absolute Tower Competition in Toronto; the 2005 Solar Plaza Competition in Guangzhou, China, and the 2004 Shanghai National Software Outsourcing Base.
MAD's work has been published worldwide, and the office has also presented its designs in a series of exhibitions. In 2006, MAD was shown at the ‘MAD in China' exhibition in Venice during the Architecture Biennial, and the ‘MAD Under Construction' exhibition at the Tokyo Gallery in Beijing. In March of 2007, MAD will be shown at ‘MAD.exe' an exhibition at the Danish Architecture Centre in Copenhagen, Denmark.
MAD Design Principles
MAD's design embraces the advent of a new era. It reflects the office's architectural exploration of contemporary art and the transformation of lifestyle and multimedia formats in contemporary Chinese cities. MAD's research concerning the integration of digital media into architectural design demonstrates a unique approach towards architecture.
Dedicated to understanding and exploring flexibility and new possibilities inherent in simple and traditional functions, MAD enhances these by means of new organizations and logics - analyzing value, desire, culture, and political strength in contemporary China. By treating these vectors as fluid and dynamic presentations of contemporary life, structures are no longer isolated objects as defined in architectural modernity; they become natural and coherent components of human life and the urban environment.
MAD partners with engineers, programmers, artists, landscape designers, energy and structural consultants from China, Germany, Italy, Japan and the United States; the firm is committed to continuing and expanding these alliances to address challenges in design and provide ingenious solutions to our clients.