Shede Visitors Center

Tuopai
Aerial view of the SVC, with the Fu River and a park in the back
Photo © Arch-Exist Photography
Aerial view of the SVC, with the Fu River and a park in the back
Photo © Arch-Exist Photography
The SVC in front of the production buildings
Photo © Arch-Exist Photography
Northeast corner of the SVC
Photo © Arch-Exist Photography
South façade of the SVC
Photo © Arch-Exist Photography
The Banquet Hall in a distance
Photo © Arch-Exist Photography
South façade of the SVC
Photo © Arch-Exist Photography
The Lobby
Photo © Arch-Exist Photography
The Visitor Building to the left and the Office Building to the right
Photo © Arch-Exist Photography
South façade of the Office Building
Photo © Arch-Exist Photography
The Banquet hall façade
Photo © Arch-Exist Photography
West façade of the Office Building
Photo © Arch-Exist Photography
South façade of the Office Building
Photo © Arch-Exist Photography
The Banquet hall façade
Photo © Arch-Exist Photography
Exhibition hall façade details
Photo © Arch-Exist Photography
Closeup of the timber façade
Photo © Arch-Exist Photography
Cantilevered eaves
Photo © Arch-Exist Photography
Stairs and pool behind the Lobby
Photo © Arch-Exist Photography
Umbrella-like structural ceiling
Photo © Arch-Exist Photography
Concrete beamless ceiling
Photo © Arch-Exist Photography
Overlooking an inner courtyard from third floor
Photo © Arch-Exist Photography
Courtyard of the guest room area on the top floor
Photo © Arch-Exist Photography
Architects
Atelier Feichang Jianzhu
Address
Tuopai Zhen, Tuopai
Year
2019
Stories
1-5 Stories
Client
Sichuan Tuopai Shede Wine Co.
Team
Lijia Lu, Liang Xiaoning, Huang Shuyi, Zhang Bowen, Liu Chao
Collaboration
China Southwest Architectural Design and Research Institute Corp.,Ltd.

Location + Site
The project is in a company town named Tuopai Zhen in Sichuan where the distillery of Shede, an old liquor brand in China, is based. The closest large cities are Chengdu and Chongqing, both are approximately 200 kilometers away. Partially due to its relatively quiet location, Tuopai Zhen seems to maintain both the ambience of an industrial town and a rural village before the economic reform that was commenced in China in the late 1970’s. The specific site for this visitor’s center is situated in front of the production campus of Shede near a main thoroughfare with a park and a river on the other side.

Program
For tourists, the visitor’s center is the prelude before departing for a tour of the Shede distilling facilities and has a well-mixed program, including a museum for liquor culture, a hotel, a dining theater, a R&D center, among others.

Design Strategy
After much study, we come to realize the reasons why vacationists would come to Tuopai Zhen have to do not only with the famous liquor but also with the pristine natural landscape as well as the tranquil feeling of the locale. Our design intends to preserve these qualities that attract the people trying to get away from the hustles and bustles of the metropolises. While the building complex of the visitor’s center serves as a connection-transition between the Shede campus and the woodsy landscape, the architecture of the center is spatially organized as a series of smaller pavilions with central courtyards arranged in a linear fashion and its formal language is based on a low-key vernacular vocabulary of deep eaves and wood-paneled walls.

Building Section
The cross-section of the typical pavilion resembles that of an umbrella with beam-less concrete roof cantilevering out from the center. The thickness of the sloping roof canopy changes gradually, thin at the eaves and thick at the base, where the air-conditioning ductworks are concealed.

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Magazine

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