Aesop Fillmore Street

San Francisco, CA, USA
© Aesop
Photo © Aesop
Photo © Aesop
Photo © Aesop
© Aesop
© Aesop
Architects
NADAAA
Location
2454 Fillmore Street San Francisco, CA, San Francisco, CA, USA
Year
2012

Housing various skin-care and health products of Aesop, the space of the store is narrow and deep; the shot-gun organization is laid out asymmetrically with products framed in recycled boxes randomly stacked on one wall, the entire depth of the space.

The opposing wall is clad in cork--pure, seamless and unfettered by any intricacy. Using the strict repetitive organization of the Aesop bottle-- a leitmotif of the brand-- the random stacking of boxes acts to downplay the regimented nature of the brand.

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