- Seoul, South Korea
- 2008 Project
Asian Pavilion for Prada
Concept Design 2008
a free standing a Tetrahedron shaped structure that can be roatated to accommodate several functions
Partners: Rem Koolhaas, Ellen van Loon
Associates: Kunle Adeyemi, Kees van Casteren, Chris van Duijn
Design architect: Alexander Reichert
Team: Hyoeun Kim, Ye Rin Kang, Vincent Mc Ilduff, David Moon, Mariano Sagasta, Claudia Romao, Eva Dietrich, Alex de Jong, Wayne Congar, Miguel Huelga de la Fuente, Gustavo Paternina-Soberon, Nam Joo Kim
The form of the Transformer is derived from a Tetrahedron and when rotated each side facilitates a different program. The programs envisioned include the Prada Waist down Exhibition, an art exhibit by a world renowned artist and a movie festival. The final closing event of the pavilion will entail a Prada fashion show for 500 guests.
In order to accommodate a range of different fashion, art and movie events in 2009, cranes will rotate, and then flip the pavilion into 4 different façade and floor plate configurations.
Each of the four programs will function on unique steel framed shapes including a hexagon, a cross, a rectangle and a circle. Thus, over the course of the exposition, floors will become walls and walls will become ceiling. The structure will be wrapped in a translucent membrane as well as incorporate an LED display which will show movies of transformation and advertisements.
The Transformer is located adjacent to the traditional 16th Century Kyounghee Palace and adds a modern element to the historical context.