Beijing CR Land Instreet
As the first domestic company that proposes the idea of “exploring the hidden value of light”, PROL is a leading organization in the new generation lighting design in China.
Founded by Li Hui and Fu Li in 2010, PROL offers professional and creative lighting design service. With the concept of “exploring the hidden value of light”, it has won many international awards and become the leading agency in the new generation lighting design in China. In 2019, it was reputed by the media as “like a quiet, thoughtful, naturally purified experience, characterized with highly refined oriental aesthetics and magical commercial value”.
PROL provides all-embracing international lighting design service, which covers the public and cultural facilities, offices, hotels, residences, complex, etc. Since its establishment, the company has built good relationships with hotel brands such as InterContinental, Ahn Luh, Hilton, Marriott, Fairmont Hotels and Resorts, Narada Hotels, Langham Hotel Group, Landison Hotels and Resorts, and Marriott International. It has also kept close cooperation with famous developers such as Poly Group, Sunac China, China Resources Land, Vanke Group, China Overseas Property Group and China Everbright Group. What’s more, PROL has participated in projects of many well-known domestic and foreign design companies, in which it has got a lot of attention and professional recognition.
PROL believes that light is a material of space. Project type should not be regarded as the service criterion, and project scale should not be the determining factor of cost. What PROL focuses is the solution to new problems in development and growth in design, as well as the exploration on the infinite and implicit value under lighting design.